Milk Bar
The aesthetic of Milk Bar came from asking the personal question, "How do people identify themselves as being American? and what does American culture look like?" Created as a means to identify and comment on American kitsch; Milk Bar intentionally assimilates many of the key attributes defining this quirky avenue of material culture. Aesthetics including Rococo, farm design, Wedgewood, and 1950's Soda Pop are purposefully blended together in order to exaggerate the tawdry design present in American kitsch. The perverted blend of existing styles gives Milk Bar a familiarity that is both undiscriminating, and nostalgic without being overly sentimental.
At the Milk Bar opening visitors were greeted by servers, offered a seat, a milk cup of their choosing, and a homemade cookie. A second worker washed dishes, ensuring a clean supply of milk cups for new guests. Participants at the opening had the choice between pasteurized and unpasteurized milk. The choice was offered to bring a level of conscience to what we as a society consume.
At the Milk Bar opening visitors were greeted by servers, offered a seat, a milk cup of their choosing, and a homemade cookie. A second worker washed dishes, ensuring a clean supply of milk cups for new guests. Participants at the opening had the choice between pasteurized and unpasteurized milk. The choice was offered to bring a level of conscience to what we as a society consume.